Indecks skate shop invests in new layout

Brantford's only core skate shop reopens after renovations.

By Matthew Burley and Devon Momy-Gamache

On Feb. 3, Indecks Skateboards and Apparel reopened its doors after almost four weeks of renovation. Some of the latest additions to Indecks include new shelving units and an open floor plan. The new shelving units are intended to showcase the product and maximize maintainability.

Indecks has been the only “core” skate shop in Brantford for the past eight years. Store owner Jeff Somerville opted out of the old, poster-covered walls for a modern look. “It was time for a new look, we always like to keep updating the store and keep a modern, clean look and keep things new and exciting,” stated Somerville.

Somerville was pleased with how the renovation turned out; however, it was a lengthy process. “I don’t like being closed but I have learned from previous years that January is our slowest month and would be the best time to do it.”

It’s difficult to tell how much the renovation cost due to the lost sales on top of the construction costs. However, Somerville was thankful there were no major problems in the process.

Indecks has been a staple in the Brantford skate scene since its doors opened in 2008. By hosting demos, contests and sponsoring skaters, they’ve allowed the community to flourish.

Third-year Laurier criminology student Ryan Dekleyn has been shopping at Indecks for about two and a half years and loves having a local skate shop in town. “It made Brantford that much more homey, you know?”

Somerville is always happy to give back to the Brantford skateboarding community, as he feels that Indecks fills the skateboarding void. “I remember into the ’80s and ’90s we did not have a skateboard shop anywhere and you had to drive to Toronto or order from California, so I’m glad I can give back to skateboarding in the town and run a shop that I wish I had growing up as a skateboarder.”

Brantford’s skaters aren’t the only ones are benefiting from Indecks. Gino’s Pizza assistant manager Ali Andy understands the importance of healthy relationships between local businesses. “We all work together and the businesses help each other and share customers. It definitely helps having Indecks there.”

With Indecks open again the businesses in the immediate area feel they might see customers come by the shop. “It definitely helps having them (Indecks) there. They draw in the younger group of 12 to 20 from the high school; they go there, then they come here to get some pizza,” said Andy.

Somerville said the location of Indecks has played a large role in its longevity. “I truly believe we have lasted this long because of the location we are in between a high school and the Brantford skateboard park.”

Due to the cold weather there will be minimal impact for the store in the immediate future. Once summer starts the true impact of the renovations will be felt as customers return to the store in larger numbers.